Select Page

1974: From Documentary Filmmaker to $3 Million per Year: How to Identify Your Perfect Business with Marisa Murgatroyd

Marisa is the founder of Live Your Message, where she turns entrepreneurs into online superheroes so they can change the world from their living room.

Resources Mentioned:

3 Key Points:

  1. Stop thinking about how to get more leads; instead, focus on the customers you already have and turn them into raving fans.
  2. Take challenges — get out of your comfort zone and do more.
  3. Don’t be afraid to go against what other people are saying.


  • I Love Franchising: If you’re tired of Corporate America and want to step into owning your own business, then the time to make a move is NOW. …And why not make that move into franchising? Erik of I Love Franchising has personally helped over 1,000 people transition out of Corporate American and into Franchise Ownership, and you can take your first step towards doing the same today. Visit to download Erik’s free eBook, The Franchising Playbook, today!
  • DesignCrowd: If you’re not much of a designer, but are looking for ideas for your next logo, websites design or even your new business cards, then DesignCrowd can help! Visit for a special one $100 VIP offer for Fire Nation!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

  • [00:57] – Marisa works with 7, 8, and 9-figure entrepreneurs
  • [01:09] – She also creates experience-based products
  • [02:09] – Her area of expertise is in helping entrepreneurs get noticed online, engage customers, and turn them into raving fans
  • [02:52] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: 97% of people who buy information-based products and then don’t get results enter the downward death spiral
  • [04:12] – Marisa developed the 10 steps to get people super stoked on your brand
    • [04:22] – Step 1 is about constant wins
  • [06:10] – Worst Entrepreneurial Moment: Marisa was trying to make a course on product creation. She set out to create a blockbuster and spent months thinking about what the core idea should be. On her due date she realized she had made something OKAY — it wasn’t bad, but it wasn’t an idea ON FIRE. Her husband forced her to stop working and had a conversation that eventually led to bringing out the true idea for experience products
  • [09:58] – People need challenges
  • [10:36] – Entrepreneurial AH-HA Moment: Marisa realized that people usually have a great idea that’s wrapped in a lot of layers that they have to unpack. In order to do that, one has to have the courage to claim the idea and create a new category of products, if need be
  • [12:56] – Have the courage to go against what everybody else is saying
  • [13:12] – “Not everybody is meant to be successful”
  • [17:18] – The Lightning Round
    • What was holding you back from becoming an entrepreneur? – “I had no idea what people would pay me for”
    • What’s the best piece of advice you’ve ever received? – “You can have everything in life if you will just help enough other people get what they want”
    • What’s a personal habit that contributes to your success? – “I’ve gotten really good at compartmentalizing”
    • Share an internet resource, like Evernote, with Fire Nation – Heroic
    • If you could recommend one book to our listeners, what would it be and why? – Selling the Invisible – “it’s all about service marketing”
  • [21:45] – “You can have everything in life if you will just help enough other people get what they want” – Zig Ziglar
  • 22:06 – Marisa is giving away her Viral Product Checklist for FREE at!

Killer Resources!

1) The Freedom Journal: Accomplish your #1 goal in 100-days!

2) The Mastery Journal: Master productivity, discipline and focus in 100 days!

3) Free Goals Course: Accomplish a meaningful goal!

Subscribe to EOFire!

Entrepreneurs share their favorite online tools!

Get the best - from the best! Plus, you’ll receive our exclusive weekly email newsletter, where we promise to deliver actionable advice - straight to your inbox. Just enter your email address below!